Each webpage has a unique and descriptive page title that lets the user know what the topic or purpose of the page is.
What to do:
- Make sure all pages of your website have a page title
- How to write helpful page titles (YouTube – 2 min 10 secs)
Plain English Explanation:
It’s not enough to have a title tag exist on each page of your website, the titles need to be descriptive enough for a user to identify what the topic or purpose of a page is.
Also, no two pages of your website should have the exact same title tag – a title tag may be close to identical to another page but there should always be some distinguishing component.
For example, two bank statement pages may be the exact same except one has “Oct” and the other has “Sep” in the title tag.