Most accessibility companies want to get you on a demo call. Send you follow-up emails. Get you into their sales funnel.
We don’t do any of that.
No demos. No follow-ups after quotes. No Accessible.org outreach. And 99% of our stuff is free, no email required.
What gives?
The catch is we don’t buy into a lot of conventional marketing and sales tactics.
And even for the ones that have merit – our choice is simple: do we spend time chasing clients and writing accessibility newsletter emails, or do we provide excellent quality services and create the best content on digital accessibility and compliance in the world?
We chose the latter.
We’re value builders, and we’re building value by educating prospective clients on the most efficient and effective path forward and then providing the services necessary to fulfill exactly what the client needs.
To up the ante, we also provide excellent client service – and not just in the traditional ways. Examples:
- Keep calls brief and to the point (save time)
- Get straight to the point on information/content (save more time)
- Provide plain English explanations (ensure alignment)
- Respond ASAP all the time – not just presale (get your project moving)
- Don’t ask for reviews or testimonials (you don’t owe us anything)
- No sales pitch, no pressure to buy (less stress, anxiety)
It’s not our mission, it’s our ethos. This is how we operate.
Notice above we wrote “excellent client service.” That’s because our clients are clients, not customers. There’s a difference.
Customers buy goods or services and there is no relationship. Someone who is a client also makes a purchase, but their best interests are protected.
Per Merriam-Webster, definition 1 is “one that is under the protection of another.”
Yes. We’re interested in your best interests and not the perpetual “always more” sales cycle.
When something makes sense, we suggest it as an option. And when something doesn’t, we’ll advise that it’s not needed.
There’s a difference with Accessible.org.
So if you’re looking for the highest quality services and expertise without all of the sales and marketing campaigns – we’re here. Check out our free resources, and when you need extra help, feel free reach out.
