Write your link text so that users have an idea what the linked page is.
What to do:
- Use obvious link anchor text (anchor text are the words you attach a link to)
- Avoid long URL and “click here” and “learn more” general type of links
- Try to use mostly keywords (vs. fluffy words like “click here”) when creating links
- Be especially cognizant of creating useful alt text when linking images
- Descriptive vs. Non-descriptive links (YouTube – 3 min 46 secs)
Plain English Explanation:
Write your links so that they’re descriptive and easy to read. Also, try to keep your anchors concise.
This is actually one of the more common accessibility failures of websites, but the good news is it’s one of the easiest things to fix.
I used to link under “click here” quite frequently until I learned the importance of descriptive anchor text.
The video above shows how a long URL link can be frustrating.