Hype up your brand, services, and products with Accessibility Base and gain more visibility. To start marketing, set up a profile on Accessibility Base, write about what you offer, and publish your listing.
Accessibility Base works whether you sell accessibility services, have a product that helps with accessibility, make a product or service that’s accessible itself, and/or operate a company or brand that wants its accessibility recognized.
Accessibility Base can be used to promote digital or physical accessibility.
| Key Point | What It Means for You |
|---|---|
| What Base Is | A directory and marketplace for accessibility services, products, companies, and brands |
| Free for Buyers | No signup, no fees for people browsing or contacting you |
| Contractor Tier | Profile, search visibility, direct contact from buyers |
| Business Tier | Everything in the contractor tier, plus one published article per month |
| Best Fit | Service providers, product makers, accessible product brands, small businesses, and larger companies with accessibility programs |
What Is Accessibility Base?
Accessibility Base is a directory and open marketplace for the accessibility industry. Buyers can freely browse profiles and contact providers directly. There’s no signup or payment involved for your target audience to find you on the platform.
The platform lists accessibility service providers, accessibility products, and companies and brands that want to put their own accessibility front and center. If you offer WCAG audits, sell an accessibility product, offer accessible transportation services, or want to showcase your organization’s accessibility, Base is the place to do it.
Who Should Use Accessibility Base?
Base supports five types of providers:
- Accessibility professionals offering audits, remediation, training, or VPAT services
- Accessibility product companies (software, plugins, tools, assistive technology, wheelchairs, etc.)
- Companies and brands that want to showcase the accessibility of their own products
- Small businesses looking for visibility
- Larger organizations with accessibility milestones or programs they want documented publicly
Each group has the same need: a credible third-party listing that supports the rest of their marketing.
How Do You Set Up a Profile That Works?
Lead with specificity. Say what you do, who you do it for, and what your audits, products, or programs actually deliver.
If you conduct WCAG 2.1 AA manual audits on web applications, say so. If your product helps teams track remediation after an audit, say so. If your brand’s mobile app conforms to WCAG 2.1 AA and you want that documented, say so. Accessible.org audits, for example, are always fully manually conducted to WCAG 2.1 AA, and that level of detail belongs on a profile.
Pricing matters too. Most accessibility providers hide their rates behind a discovery call. Buyers know it. If you can publish a starting price or a typical project range, you separate yourself immediately from the rest of the field.
Make contact frictionless. Direct email, a calendar link, or both. Every step between a buyer’s interest and a real conversation costs you conversions.
What Does the Contractor Tier Include?
The contractor tier is the foundation. It puts you in the directory, surfaces you in search and category browsing, and lets buyers contact you directly.
Most accessibility professionals, freelancers, and product companies start here. Get the profile right first. Sharpen the description. Tighten the service or product list. Add proof: client types you’ve worked with, sectors you understand, deliverables you produce (audit reports, VPATs, ACRs), and any documentation showing your product’s WCAG 2.1 AA conformance.
What Does the Business Tier Add?
The business tier includes everything in the contractor tier plus one published article per month.
That single feature changes what the platform can do for you. A profile sits there waiting to be found. An article pulls traffic in, builds authority, and gives prospects something concrete to read before they ever email you. Twelve articles a year is a real content asset, and each one keeps working long after you publish it.
How Do You Use the Monthly Article?
Pick topics that your audience actually searches. Topics that can perform well:
- What sets your assistive technology apart from the competition
- What your accessible transportation offers in your location
- How to remediate a Shopify store for WCAG conformance
Write in your own voice. Stay practical. Plain language and clear next steps convert. Jargon and abstract advocacy don’t.
Close every article with a direct invitation: a link to your Base profile and a clear contact path. The article builds trust. From there, the market can find you.
How Does Accessibility Base Fit Into Your Overall Marketing?
Treat Base as one channel, not the only channel. Drive traffic from your LinkedIn, your email signature, your YouTube videos, and any other content you publish. Every touchpoint that lands on a polished Base profile converts better.
Third-party validation matters. When a prospect searches for you, finds your own site, then sees you on Accessibility Base with published articles, the credibility stacks. Your own marketing alone can’t replicate that.
FAQ
Is Accessibility Base only for service providers?
No. Base lists accessibility service providers, accessibility products, WCAG conformant products from any company or organization, and brands that want their accessibility recognized.
Do buyers pay anything to use Accessibility Base?
No. Buyers browse profiles, search categories, and contact providers free of charge. There’s no signup for payment for buyers. This means they can find your profile much easier vs. freelancing platforms like UpWork or Fiverr or any other directory platforms.
What’s the difference between the contractor tier and the business tier?
The contractor tier covers your profile, search visibility, and direct buyer contact. The business tier adds the ability to publish one article per month on Base.
Can I list an accessibility product or an accessible product?
Yes. Base supports listings for accessibility products, accessible consumer products, and brand-level pages. Whether you’re helping others with accessibility or want a page that gives you press release benefits, you can sign up for either or both.
How do monthly articles on Base help my business?
Articles bring in organic traffic, demonstrate expertise, and give your target audience a way to find out about you.
Key Takeaways
- Set up your Base profile, lead with specificity, and publish your pricing if you can
- Use the contractor tier as your foundation
- Upgrade to the business tier when you’re ready to publish one article per month
- Write about educational topics your audience searches and reference your profile for help
- Link to your Base profile from other social media channels
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