- Plaintiff law firms use free automated scan tools as their triage layer, so scan-detectable errors are what get you discovered.
- Getting to zero scan errors first, then fixing real user flows second, is the sequence that reduces both discovery risk and claim risk.
- Dated records of your scans and fixes are what make good faith and mootness arguments credible.
Zero scan errors lowers your ADA lawsuit risk because plaintiff law firms find their targets by running free automated scanners across thousands of websites, and a site that returns no errors doesn’t surface as an easy target. Scans catch only a fraction of accessibility issues, but they catch the fraction that gets you noticed. This article is general information, not legal advice.
How Plaintiff Firms Find Targets
Large companies have mostly remediated their websites. Small and medium businesses are now the primary targets, and the vulnerability is the awareness gap: SMBs that have never looked at accessibility and carry high automated-scan error counts.
Plaintiff firms don’t conduct (manual) audits to find targets. That would be far too slow and expensive. Instead, they run free browser-based checkers and site crawlers against long lists of websites and sort by error count. A homepage with 80 flagged errors looks like a company that has done nothing. A homepage with zero flagged errors looks like a company that pays attention.
Scan-detectable errors are what get you discovered in the first place. Missing alternative text, unlabeled form fields, empty links and buttons, missing page language: these are trivially machine-detectable, and they show up in the exact tools plaintiff firms use for triage.
Zero Errors Isn’t Conformance, But It Changes Your Profile
Let’s be clear: scans flag roughly a quarter of potential WCAG issues. Zero scan errors does not mean WCAG conformance, and it does not make you lawsuit-proof. What it does is change your risk profile in two ways.
| Layer | How it’s evaluated | Litigation relevance |
|---|---|---|
| Scan-detectable errors | Automated checkers and crawlers | How you get discovered and targeted |
| User flows (checkout, forms, navigation) | (Manual) audit and testing | What a real claim gets built on |
| Documentation | Dated scan results, audit reports, fix records | Supports good faith and mootness arguments |
First, you become far less likely to be selected. Second, if a claim does arrive, your dated scan history shows an ongoing program rather than neglect. Good faith is a documentation posture, and the record is the defense.
The Two-Step Sequence
- Eliminate scan-detectable issues first. This is the layer plaintiff firms see, and it’s the fastest risk reduction available.
- Fix your key user flows second, through a (manual) audit. Real claims are built on a screen reader or keyboard user being unable to complete a purchase, submit a form, or reach content, not on a scan report.
Documentation Is the Point
Zero scan errors only helps you in a dispute if you can prove when you got there. Keep:
- Dated scan exports showing error counts over time, ideally trending to zero
- Your (manual) accessibility audit report and remediation records tied to specific issues
- Evidence of ongoing monitoring, since developers and content managers reintroduce issues with every update
If you ever receive a demand letter, preserve first, then fix. Capture a dated record of the site’s state (screenshots, crawls, scan results) before remediating. Fixing the live site is not destroying evidence as long as the before-state was documented, and fast remediation before a suit is filed supports a mootness argument. Remediating without a preserved before-state can look like scrubbing evidence and leaves you unable to prove what the issues were.
An accessibility statement and a contact method help as good-faith evidence and in negotiation, but they’re not a defense, and phone support alone doesn’t cure an inaccessible website.
Get to Zero, Then Keep Going
Run down your scan errors, then have your key flows evaluated by people. We conduct fully (manual) audits with fast turnarounds and competitive pricing. Contact us and we’ll respond quickly, usually within a few hours.
Related: website compliance lawsuit settlement amounts ada.
Questions about your compliance path? Contact us.